In December of 2015 we put out a call to writers in the Upper Valley region of Vermont and New Hampshire. We were proposing a radical idea. If you like to write and want to share information about your community, you can post it on our site (unedited) and get paid for it.
Since 2015, we have had over 500 locals, just like you, create a page and write about their community. Many of them have established a following and have continued to post. We referred to these locals who posted as “Bloggers”. For some, this name made sense and they owned it. They were creating just that. A blog. However, for others who were reporters, historians or folks who simply posted events or things for sale… well this name didn’t make sense.
Earlier this year we began calling anyone who posted on the site a Contributor. We heard from some that this seemed to imply that these people were paying us, which is not the case. Quite the opposite.
After some discussion, it seemed like what we needed was to create our own term. A term that locals could claim and define themselves. We needed something that would tie posters to a place… this place, HereCast.
noun: caster; plural noun: casters
3. each of a set of small wheels, free to swivel in any direction, fixed to the legs or base of a heavy piece of furniture so that it can be moved easily.
We believe the term “Caster” aligns with what is actually taking place on our site because:
Casters should be “free to swivel in any direction.”
Local information is ever flowing, ever changing and we want to make it easy for Casters to share what they think their community will find interesting or helpful for their daily lives.
Casters are “fixed to a base… so that it can be moved easily.”
HereCast is your place to share what matters locally. We will provide the support to allow you to easily share your HereCast posts with fellow locals across platforms and devices.
We hope these changes will allow fellow readers and casters, to easily share and discover what makes your community come alive.